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Root Beer of the Month August 2015

Briars Root Beer

Briars USA is a non-alcoholic direct store delivery distributor in the central New Jersey region. The company is a subsidiary of High Grade Beverage (HGB), a franchised wholesale beverage distributor of malt beverages, wine, spirits and soft drinks. Briars USA has been in business since 1937. Briars USA currently distributes Monster, Vita Cocoa, Function Drinks, Cintron Beverages, Jones Soda and 24 C, Muscle Milk, Sunny Delight, Sweet Leaf Tea Redline Energy and Welch's Juices.

Historically, Briar’s may be better known for its Birch Beer, but has produced many popular flavors over time including Black Cherry, Diet Black Cherry, Cream, Diet Cream Soda, Diet Root Beer, Lemon, Sarsaparilla, and Grape Soda.

High Grade Beverage was originally founded by Nicholas DeMarco and Harry "Butch" Levine in 1940. This business was located on Redmond Street in New Brunswick and consisted of only six others - three delivery men, two sales people and one secretary.  Over the years the company grew, bringing on the Briar's USA soft drink beverage bottler in 1986. Currently, High Grade Beverage’s President and CEO is Anthony De Marco. ( and Briar's Soda Website)


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