So Duh! Rockin’ Root Beer
So Duh! Rockin’ Root Beer is made by Hermitage Brewing out of San Jose, CA which has been in business since 2009. The 10,000 square-foot brewery has seen 30-40% growth each year since its inception, and was born out of the demise of the well-established Tied House Brewing Co. in San Jose's downtown San Pedro Square district. Although the Tied House “brewery” closed, the Tied House “restaurant” is still in existence, and is currently operating as a sister company of Hermitage Brewery.
Known as a “contract brewery,” Hermitage Brewing Company produces soda for other clients as well, those who would like to make their own soda but do not have the resources or finances to have their own equipment. So Duh! Root Beer is the company’s house brand and is very popular--even though the soda is not sold nor mentioned on the company’s website.
Deemed “Soda with an Attitude,” we can only assume the company has attitude as well with reports that a disco ball lights up and an audio of ABBA’s greatest hits automatically plays every time the bottling line is turned on!
Sources: Liquid Bread Magazine, Breweryscout.com, SanJose.com, employee interviews, and the company’s website
